Spring Cleaning Your Social Media


Spring cleaning is literally defined as “a thorough cleaning of a house or room, typically undertaken in spring.” While you’re cleaning your home, why not take some time to clean up your online presence too? Whether it’s for your personal or business accounts, it’s important that you present yourself as someone who is up to date with what is going on in the social media world.

Here are some of the best things that you can do to clean up your social media presence.


It’s always a good idea to change your passwords once a year or so on certain accounts. With all of the different devices that you can log onto your social media accounts from, it’s just a safe thing to do. Make sure to take some time and revamp your old password for an increase in security in 2014.

Trim the Fat

Contrary to popular belief, you don’t have to be on every single social media account. Why not trim the fat and focus on the ones that you are seeing a lot of activity on?


One of the first things that people notice on any of your social media accounts is your biography. What you have to say about yourself is extremely useful to someone who is either trying to figure out who you are, or trying to see if you’re worth following. On the other side of things, it’s a great idea to switch your biography every now and again (or at the very least, refine it a bit).

One of the worst things that you can have on your social media accounts is inaccurate information. (For example, your LinkedIn profile says that you still work at that job that you departed six months ago.) Take the time to read through the information that you have on all of your social media accounts and keep it updated!


Most social media accounts have banners and other images that you can add in order to make your profile look more attractive. Unfortunately, not every social network has the same dimensions, so making every page look great will take some time. Some people overlook this task and use default images, but it is something that can really make or break your profile.

Additionally, over the course of a year there could be many changes to the sizing and structure of social media profiles. A great example of this is when Google+ changed the size of their banner. Double-check your images to be sure they still look good.

Cleaning Up Your Followers

Over time, there will be a lot of people who follow you, and some people who unfollow you. Sometimes it can be difficult to keep track of everybody that is coming and going, so it’s nice to clean up your followers and friends every once in a while.

A lot of times there will be accounts that you are following that are no longer active. Since you don’t gain anything from following these accounts, unfriend/follow them. Additionally, sometimes you will find that you haven’t followed back certain people that followed you a long time ago. Make sure to return the favor!


The first thing that anybody sees (sometimes before they even click on your profile) on your profile is your avatar. If you aren’t sure what an avatar is, it’s just a fancy name for the image of yourself that you put up for everyone to see.

It’s nice to change this image every now and again, because, at the very least, it shows people that you are active on the social network. Also, the more people see you, the more they feel connected to you and the things that you post.

Connected Accounts

An incredible way to increase your followers on various social networks is to make sure that all of your accounts are connected. For example, on Pinterest you can connect your Twitter and your Facebook. Once you do this there are two images that show up on your profile that tell people that you have a Twitter and a Facebook. Chances are that if people enjoy what you post and follow you on one social network that they will do the same once they figure out that you are on another social network.

It really is all about connecting with people and letting them know that you are there.

Maintain Regularly

Similar to cleaning your home, it’s always easier to maintain your social network accounts rather than set them up and leave them for an entire year. Subscribe to some useful blogs and add them to your RSS feed to ensure that you stay up to date on any updates, changes, or tricks for all of your social media accounts.

There are a lot of free tools that can help you fire up your social media, and there is a lot of room to grow in the online world.

If you continue to maintain your accounts, spring cleaning won’t be as difficult as it’s played out to be.

If you need help setting up your social media accounts, contact our medical marketing firm for a consultation.

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