Why Building a Proper SEO Strategy is Like Working Out
Around our Seattle office, Lead Strategic Internet Marketing Specialist Jon Larson has come to be known as the fitness guy – eating Tupperware after Tupperware of some of the healthiest food you will ever see consumed in an office setting, and always passing along his latest weightlifting tips. But when he said that building a company’s SEO strategy is like weightlifting, it was hard not to let out a little laugh. However, the more he talked, the more it made sense, and the more I thought “this needs to be on one of those fitness DVDs…but for SEO.” The whole concept really was quite clever.
So without further ado, I give you Jon Larson’s SEO Workout Plan.
Step 1: Know What You’re Targeting
Any good weight lifter knows that properly building muscle means properly targeting that muscle group. Same thing goes for SEO – instead of muscles, you’re targeting specific keywords and locations. For example, I often see people at the gym who are not properly isolating their target muscle when performing a specific exercise. This will take much longer to see the results that you want. With SEO, if you’re targeting the wrong keywords or location (or not properly optimizing for either at all), you won’t see much increase with your site’s performance. We are constantly monitoring trends and search terms to stay on top of our game so that your site always sees maximum SEO gains.
Step 2: Don’t Forget Your Gear
Everyone has their own different set of gear that they can’t head to the gym without – be that a water bottle, gloves, towel, pump-up music, or any combination of things. When building your SEO, it’s also good to be equipped with tools or gear that you rely on. This doesn’t mean that you should be sitting at your keyboard with fingerless lifting gloves and a sweat towel – unless of course, that is something that you need. It’s what is on your computer (or mobile device) that matters here. Whether it’s Moz, Google Analytics, or even something as simple as Microsoft Excel, every good internet marketing specialist has his or her own set of tools to help get the job done as efficiently as possible.
Step 3: Don’t Just Work One Specific Area
Have you ever gone to the gym and seen those guys with the huge upper body but skinny, disproportionate legs? That is what we call “skipping leg day.” When it comes to search engine optimization, it is important to focus on all aspects of optimizing your website. For example, if you focus too much on one keyword or phrase, your site might be penalized for keyword stuffing. Also, if you’re only optimizing for one city, you may be missing out on others that you could be more competitive in. Don’t be the guy with the big upper body and the skinny legs. Remember to hit all aspects of SEO for the best all-around results for your site.
Step 4: Consistency is Key
You can go to the gym and have an excellent day of working out your entire body, but if you spend the next few days just sitting on the couch watching re-runs of The Office and eating junk food, you’re not making any real progress. Consistency is key for both an effective fitness plan and effective SEO building. Even if you spend a full day optimizing your website, Google and other search engines are constantly changing their criteria which means you must constantly be updating your SEO for the best results. Get lazy and everything you built up will quickly fade away.
Step 5: Don’t Forget the Cardio
A proper weight lifting regimen can give you a muscular, healthy body. However, add in some cardio and your results can be even better. With SEO, you don’t have to run on a treadmill or sweat all over a StairMaster. The “cardio” in this scenario is good, custom content and a beautiful web design. Without these, you can only get so far with even the best search engine optimization practices. But combine them all together and your site will see results like never before.
Ready to start building your SEO? Give us a call to connect with your own SEO specialist today.