Responsive Design and Plastic Surgery: Why You Should Care


If optimizing your website for mobile use isn’t part of your marketing strategy, it needs to be — soon. Many people have ignored this rising trend for the past couple of years, but it’s quickly becoming apparent that it simply cannot be ignored.

If you think about responsive design and plastic surgery in terms of simple facts, it quickly becomes obvious why it is essential. According to a recent study from Pew, roughly 57 percent of Americans own a smartphone. According to this same study, Americans spend an average of two hours on their mobile devices per day.

As people spend more time browsing the Internet on their smartphones, tablets, and laptops, adapting to this media for marketing and usability should follow trend. After all, the goal of most marketing plans is conversions, and conversions can only occur when people are present.

Defining “Responsive Design”

The term “responsive design” is defined as:

A web design approach aimed at crafting sites to provide an optimal viewing experience – easy reading and navigation with a minimum of resizing, panning, and scrolling – across a wide range of devices.

Essentially, a website that is responsive will fit on virtually any screen (IPhone, Android, IPad, Kindle, and Laptop) perfectly – without any need for resizing or re-adjusting for the user.

Here is an example of a website that is responsive:

Why You Need Responsive Design

1. Quicker Conversion Time

It has been proven that as time goes on, people are expecting websites to load quicker and work better. It has also been proven that faster load times result in keeping the user engaged and, therefore, a positive experience. With responsive design, your potential patient will quickly find a contact form or phone number to ensure a successful conversion with as few steps as possible.

2. The Number Of Mobile Devices Users Is Increasing

This fact isn’t just true when the user is away from a computer, either. Google has shown that 77 percent of mobile searches occur near a PC. What does this tell us? Simply put, people are realizing that they can do a lot with their mobile devices, and don’t have to waste time switching gears by getting on their desktop computer.

3. You Want To Be Where Your Potential Patients Are

According to Google, 24 percent of media interactions occur on a computer, while 38 percent of media interactions occur on a smartphone. This is a startling fact, and can teach us a lot when it comes to planning ahead to ensure that your practice is where your potential patients are. Think of it in these terms: if you can gain one patient a month because they found your website while browsing on their phone (and they found your website easy to navigate), then making your website responsive was completely worth the ROI.

Further Statistics

  • Last year, smartphone traffic has increased 125 percent while desktop traffic has only increased 12 percent
  • Out of the many people that visit websites on their phone, many don’t convert because of poor smartphone user experience
  • One in every four online searches are conducted on mobile devices
  • By 2015, mobile marketing in the United States will generate an estimated $400 billion compared to $139 billion in 2012

Contact our Medical Marketing Firm today for a free consultation
2014 Marketing Statistics Infographic

Statistics taken from Syntaxxx and Webdamsolutions

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