Branding & Creative Services
When creating additional collateral for Midsota Plastic Surgeons, we wanted to make sure the branding remained consistent no matter where patients were looking. To develop a strong brand that is easily recognizable, our team designed a fully-custom pocket folder and brochure that could be sent home with Midsota’s clients. This is because the more places patients see Midsota’s brand identity, the more likely they are to think about them when considering their next procedure or treatment.
Website Design & Development
In redesigning Midsota Plastic Surgeons’ website, our design team wanted to create something that would appeal to the practice’s Midwest patient-base and complement their talented team of plastic surgeons. With a modern aesthetic and fully-responsive design, Midsota Plastic Surgeons’ new website allows for a seamless user experience whether patients are viewing from their computers, tablets, or mobile phones.
Our internet marketing team got right down to business to help increase visibility of the new site we had created for Midsota. With a personalized strategy and proven SEO tactics, we were able to increase the number of users, sessions, and pageviews by an average of about 11 percent within the first year. In addition, Midsota Plastic Surgeons saw increases in important keyword rankings that would help bring their website to the top of potential patients’ search results.
To help continue to drive traffic to Midsota’s website and generate new and engaging content, our team writes custom blogs tailored to the practice. These monthly blogs are written on subjects that Midsota Plastic Surgeons’ target audience are wanting to know about—from summer skincare tips that promote MidSota’s MedSpa treatments to fun tips for patients who want to look their best for an upcoming holiday or event. Each blog is written, from scratch, specifically for Midsota Plastic Surgeons and is often centered around their events, current specials, and their own marketing plan.