Case Study: UCI Plastic Surgery

Strategic Edge has had the pleasure of working with the highly recognized plastic surgeons of UCI Plastic Surgery for several years. Most recently, we worked together to create a singular brand that combined UCI’s reconstructive side with their cosmetic side (formerly called Pacific Coast Plastic Surgery).

Logo Redesign & Branding

One of the first steps to rebranding the practice was to create a new logo that represented everything UCI Plastic Surgery was about—a place where patients could refine, restore, and enhance their looks with the help of industry leaders in plastic surgery. Our design team took elements of their former Pacific Coast Plastic Surgery logo and blended it nicely with a new name.

With the direction of UCI’s team, we took the beautiful, Southern California-inspired branding we had created for Pacific Coast Plastic Surgery and reworked it to fit the practice’s new direction.

Website Design

Our goal with UCI’s new website was to show their authority with both reconstructive and cosmetic procedures. We wanted to help create a site where men and women could easily find what they were looking for, whether they were wanting to diminish signs of aging or repair their look from a past injury. The end result is a beautiful, user-friendly design that not only reflects the area where the practice is located, but also the professionalism and skill of their plastic and reconstructive surgery team.

Loyalty Program

UCI’s custom-branded Platinum Rewards program was created to build patient loyalty and increase ongoing revenue. With savings for the patients and monthly revenue for the practice, UCI’s loyalty program is extremely beneficial to both sides.

Custom eBlasts

As part of their marketing plan with Strategic Edge, we send custom eBlasts to their mailing list to promote upcoming events and monthly specials.


We’ve done everything from websites to loyalty programs, SEO to brochures, video production and consulting. It’s been a true marketing partnership. - Greg Evans, MD

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