Logo Redesign & Branding
One of the first steps to rebranding the practice was to create a new logo that represented everything UCI Plastic Surgery was about—a place where patients could refine, restore, and enhance their looks with the help of industry leaders in plastic surgery. Our design team took elements of their former Pacific Coast Plastic Surgery logo and blended it nicely with a new name.
With the direction of UCI’s team, we took the beautiful, Southern California-inspired branding we had created for Pacific Coast Plastic Surgery and reworked it to fit the practice’s new direction.
Our goal with UCI’s new website was to show their authority with both reconstructive and cosmetic procedures. We wanted to help create a site where men and women could easily find what they were looking for, whether they were wanting to diminish signs of aging or repair their look from a past injury. The end result is a beautiful, user-friendly design that not only reflects the area where the practice is located, but also the professionalism and skill of their plastic and reconstructive surgery team.
UCI’s custom-branded Platinum Rewards program was created to build patient loyalty and increase ongoing revenue. With savings for the patients and monthly revenue for the practice, UCI’s loyalty program is extremely beneficial to both sides.
As part of their marketing plan with Strategic Edge, we send custom eBlasts to their mailing list to promote upcoming events and monthly specials.