Danielle Sheldon

Content Coordinator

What do you do at Strategic Edge?

I have the pleasure of writing our clients’ monthly blogs. A lot of my day is spent researching potential blog topics as well as looking at analytics to make sure each of the topics is relevant. I work in part with our account managers and SEO team to best meet and exceed our client’s needs. It’s always a surprise when I end up spending more time in a day researching and coordinating a given client’s blog topic than I do actually writing—some days I’m in full research mode and others are spent typing away like crazy. This allows me to continuously come up with fresh and unique ideas.

How did you get to this point?

For as long as I can remember, writing has always been a passion of mine. Blog writing seems like a natural fit. In college, I studied English Literature as well as completed courses in strategic marketing.

What about when you’re not at work?

Writing is great, but sometimes it can feel like I spend a lot of time in front of my computer. I like to be in the fresh air as much as the Seattle weather permits. If it is not pouring (I don’t mind a little rain), I head out for long, meandering walks around Seattle. I love the freedom that walking gives me—I see so many things I would otherwise miss. I also practice yoga and am happy to spend an afternoon reading.

3 Things You Can’t Live Without

  1. Soft bedding
  2. Ballet flats
  3. Extra dark chocolate

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