Internet Marketing Consulting

During the life of your search engine marketing relationship with us, you also receive access to the consulting services of Strategic Edge and our affiliated resources. Whether it’s a simple question about your website, a need for information about what other practices are doing to succeed, or assistance with a short or long term transition within your practice, we’re here for you and will do whatever it takes to help you succeed.

Email marketing

Email blasts are a powerful strategy of communication that offers your patients special discounts and enticements, and a reason to return to your website for more information. We help you plan it and then perform the design, development, programming, and distribution.

See examples of our custom eblast designs...

Web-specific Copywriting

Our full time copywriters are experienced with cosmetic medicine and focus solely on developing newsworthy, interesting content for your web pages and your weblog. Your blog is designed to promote the unique focus of your practice and take advantage of trends, while your core web content should inform and drive conversion. Many of our clients choose to contribute to their content in order to increase their web presence and make their sites stand out.

Press release copywriting and distribution

In the event that a press release is appropriate for a link campaign or PR initiative, our copywriting team will write your press release, prepare it for distribution, launch, and monitor your results.

Pay‐per‐click campaign management

We will set up your own Google AdWords account, determine geographical settings with your help, write campaign copy, determine keyword strategy, and monitor it daily. As the campaign runs, we continue monitoring the campaigns and keywords to ensure the greatest possible number of impressions per search within your targeted area. We report the cost per conversion on a regular basis to determine the effectiveness and actual value of this service.

Social Media

When it’s the right time to do so, we’ll help you determine if social media is the right move for your practice. If so, we’ll build your Facebook business page and assist in training you or your staff to manage it. If it’s right for you, we can integrate your blog with Twitter and Facebook so that your social media persona is cohesive and requires just one update rather than three.

E‐Commerce Solutions

We will work with you to define your e‐commerce goals and develop an effective, affordable solution for your practice to accept orders and resell products online. One of the most valuable features of e-commerce is the ability to leverage your other important marketing initiatives, which of course, we can assist in.