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Case Study: New Look New Life

New Look New Life is the cosmetic surgery practice of Dr. Victoria Karlinsky. Located in Manhattan, Dr. Karlinsky wanted her practice to attract the high-end, upper middle class of a demanding New York market. Strategic Edge worked closely with Dr. Karlinsky and her staff to help give New Look New Life an elegant new identity to complement the sophisticated quality of work and upscale office décor for which they were already known.

Logo Design

One of the first steps was to create a new logo that was clean, chic, and recognizable. This redesign of New Look New Life’s logo helped set the tone for a modern, boutique New York cosmetic surgery practice.

Branding

Dr. Karlinsky had done a great job of developing a high-end reputation for her practice and now just needed a brand identity that would communicate this effectively. In order to attract her target audience, we strategically created a brand that would resonate with the men and women of the area—one that evoked the same sophistication and elegance they sought from their results.

Loyalty Program

New Look New Life’s VIP Rewards loyalty program was created to help keep patients coming even after their first visit. Our design team worked with their practice to create a beautiful, branded loyalty card that patients would use to earn rewards and discounts on their treatments at New Look New Life. This meant more business, improved patient retention, and ongoing revenue for Dr. Karlinsky’s practice.

Website Design & Development

Using the new branding strategy we developed with Dr. Karlinsky, our design team was able to create a website that was as beautiful and elegant as the practice itself. With responsive design, patients could access the new, beautiful site whether they were using a desktop computer, tablet, or mobile phone.

FROM THE CLIENT

“A good-looking brand is just part of a successful practice. With ongoing internet marketing services, New Look New Life is able to increase their visibility in search rankings to get the attention of more men and women looking for cosmetic services in the Manhattan area.” - Dr. Victoria Karlinsky, New Look New Life

Internet Marketing

A good-looking brand is just part of a successful practice. With ongoing internet marketing services, New Look New Life is able to increase their visibility in search rankings to get the attention of more men and women looking for cosmetic services in the Manhattan area.

Eblast Campaigns

A good-looking brand is just part of a successful practice. With ongoing internet marketing services, New Look New Life is able to increase their visibility in search rankings to get the attention of more men and women looking for cosmetic services in the Manhattan area.

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Strategic Edge